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AICoin AI: American Airlines CEO Slams AI-Powered Dynamic Pricing as Deceptive
AICoin AI: American Airlines CEO Slams AI-Powered Dynamic Pricing as Deceptive
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AICoin AI News -
American Airlines CEO Robert Isom has publicly criticized the use of artificial intelligence to set dynamic airfares, calling the practice deceptive to consumers. The rebuke follows Delta Air Lines' announcement to transition from fixed pricing to AI-generated individualized fares, targeting 20% implementation by year-end.
Delta's proposed system WOULD employ an AI 'super analyst' to continuously adjust ticket prices based on passenger profiles and flight timing. While currently applied to only 3% of fares, the program faces scrutiny over data privacy concerns and potential consumer unfairness. Industry analysts note the multi-year timeline for full deployment underscores both technical challenges and regulatory hurdles.
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